Temu Under Fire: EU Flags High Risk of Illegal Products for Shoppers.

Temu, the fast-growing online shopping platform known for its ultra-cheap deals, is now under serious scrutiny by European regulators. According to the European Commission, Temu poses a “high risk” to consumers due to the alarming number of illegal or unsafe products being sold on the site.

The warning comes after Temu was officially added to the EU’s Digital Services Act (DSA) watchlist, meaning it’s now considered a "Very Large Online Platform" (VLOP) and will face tougher regulations. Authorities found that Temu lacks proper checks to prevent the sale of counterfeit goods, hazardous toys, and non-compliant electronics—many of which could be dangerous or simply illegal in the European market.

What’s troubling is how easily these items blend in with the rest of Temu’s massive catalog of low-cost goods. For shoppers attracted by rock-bottom prices, it’s easy to miss the warning signs. With over 75 million users in the EU alone, the platform’s influence—and potential for harm—is no small matter.

Temu has responded by saying it will cooperate with the EU and improve its safety standards. But for now, users are advised to shop with caution and be aware that not all bargains are worth the risk.

This issue reflects a broader concern about transparency and accountability on global e-commerce platforms. As online shopping becomes more popular, especially from marketplaces based outside the EU, regulators are pushing for tighter controls to protect consumers from fraudulent and dangerous products.

Temu’s rise may be meteoric, but if it wants to maintain trust in regions like the EU, addressing these safety concerns is no longer optional—it’s essential.